Cole Haan’s Inspired Life Campaign. Photographed by the guy who gets us behinds the scenes in all sorts of people’s lives– The Selby. Real people models, who actually look happy to be there. Plus, he gave each “model” a handwritten questionnaire, which they responded to in kind, and really, how often do you see actual handwriting these days?

I particularly like the ones of Harley Viera-Newton because she can write in hyrographics which would have won me over for life when I was twelve. If you are into athletic blonds who bake cookies, you will melt equivalently at the Maria Sharapova shoot.

First saw the campaign on Valet’s daily dose.